Discussing Cause 2

Michael Williams, who opened a small music store selling compact discs on September 5, closed his shop on December 19.  What causes the enormous change? One reason is that the location of the music store is too remote to find out. It is on a small side street just outside of town. Moreover, there is a shopping center that has two large music stores which appeals to people nearby. Another reason is the cost price.  Michael Williams had spent too much money on the CDs before investigating what the residents like.  He also paid his employees too much salary that over budget.  In addition to the cost price, the shop also opens at the time when less people walk past the store.  Finally, the CDs didn’t sold well because of the residents of the Fairfax are approximately middle-aged people who maybe aren’t interested in the CDs for hip-hop and rock.  In sum, before running the business, people should think over every situation and do correct alternatives.